What is SEO? And why it is important!
The term SEO stands for “Search Engine Optimization”. SEO is a collection of techniques. These techniques are aimed at optimizing and improving your website or webshop for the findability in search engines such as Google. Search engines such as Google, Bing etc. assign a value to a website or webshop. All techniques that are used to increase the value of your website fall under SEO in my opinion.
Why do you want to use SEO as an entrepreneur?
As an entrepreneur you want to recruit customers, sell products/services, collect information, to achieve this you need to drive visitors to your website. What does a visitor do before he arrives on your website? Googling! “Google it” is a verb and everyone does it. We search the Internet for a product or service by using search engines.
What about these displayed results in the search engines?
The results that are displayed in Google are divided into 2 parts. A paid advertisement and an organic position (no advertisement). I will give you an example of these results focused on a search.
The first Red Marked search result are sponsored shop items, you can easily list your products in google and pay to be listed on the top of a search results.
The second Red Marked search results are sponsored text based advertisements, these are also paid advertisements.
The third Red Marked search results is where the organic search results begin, these are well optimized SEO websites that have earned these positions.
Many visitors or relevant visitors?
I often hear “I want to have a lot of visitors on my website.” You want to get relevant visitors to your website. Google also looks at the keyword or search phrase that a potential visitor of your website enters into the search engine. If the relevance of the keyword or search phrase in Google and your website gives the best match, your website will rank high in the results. But what are the keywords or search phrases that a visitor enters when searching in the search engines?
What does SEO consist of?
SEO consists of a number of elements, say parts;
I leave these parts for what it is. Prior to addressing these parts you first need to know which keywords or search phrases are of interest.
Who are your customers?
What are they looking for?
How do they search?
A keyword analysis, research, prior to the actual deployment of SEO helps.
Being easy to find in Google is one of the most important marketing objectives of entrepreneurs. SEO can help you with that and is a frequently heard term, but what does SEO mean? How do you use it for your website and what do you need to know about it to be easy to find?
In other words: you can use SEO for a higher popularity of your website and thus for more visitors who become customers, leave contact information with you or subscribe to your newsletter. Think for example of a café owner who has a party this weekend and needs an extra supply of ice cubes. Imagine: you are a supplier of ice cubes, then you want this cafe owner on your website. SEO can help you with this.
The best SEO is good content. Content with added value. Consider what your target group finds interesting. Write blogs, place videos.
SEO roughly consists of 4 steps:
1. Keyword analysis
In this first step, you determine the search queries that are relevant to your website. A search is relevant if it is often typed by your target group and has a high conversion value. So you want to answer the question: which words are online often searched for the products or services that my company offers? Because with these keywords the chances are that a customer is looking for your website. These are the ‘keywords’ that are relevant to your company. With Keyword Planner from Google, you can easily find out which search terms are relevant for your company.
2. Optimize technology
Now that you’ve collected the right keywords, look at the technical side. Make sure you enable a web builder who knows which technical guidelines a good website must meet. Important points of attention include the loading time and mobile-friendliness of the website. Google also looks at that. Go one step further and check whether the HTML of the web pages meets the latest technical requirements.
Google also shows the URLs in the search results. Are the URLs of your web pages readable? Note that a URL does not contain strange characters that a customer does not say, such as: ‘www.yourwebsite.com/?pageid=1&source=contact’. Customers will click less quickly on this. A good URL, for example, a contact page is http://www.therocks.nl/contact/.
3. Create and optimize content
The best SEO is good content. Content with added value. Consider what your target group finds interesting. Write blogs, place videos. Your texts must of course also answer the search query and be unique. Focus your texts on the right keywords and use synonyms. Process these (search) words in the title, subheadings, and contents of the paragraphs. This allows Google to “read” what your website is about and show your website in the results with a relevant search. As a supplier of ice cubes, you do well to write a paragraph about the ordering process. With ‘Order cubes’ as a head or in between. You create content on a subject that is important to your company. And what you want to be found on.
But you can further optimize texts. Do the pages of your website link to each other? For example, is there a link to the contact page on the product information page? And is the correct keyword in that link? A good text for the link is for example: ‘Order ice cubes directly.’ ‘Ice cubes’ in combination with ‘ordering’ is, therefore, the search term.
Do not fill your texts with keywords. Google punishes the excessive use of keywords.