Unlike internal links, backlicks are links from other websites. So someone links from his / her website to your website. So this is something that you have considerably less influence on yourself. You do not determine whether someone places a link to your website. You can find the number of links to your website in Google Search Console.
How do you get more backlinks to your website?
There are many different ways to achieve this. Unfortunately, many ways that Google disapproves. Google only wants one thing, and that is to ensure that Google users are and remain positive about the use of Google (because of this Google remains clean and informative).
Buying links is something that Google considers bad. They themselves indicate that if they suspect that you are paying for links Google can also punish you by not showing you in the search results anymore (this is called de-indexing from the search results). This method of obtaining links worked very well a few years ago. But not anymore.
Google actually wants you to earn links. For example, if you write very good content on your blog, it may be that people are going to link this. But then the content must be qualitative and relevant. Earning links is actually the best way, but not the easiest, unfortunately.
See it as PR. As a company, you sometimes make a press release, which you send to a list of websites, magazines, newspapers, etc. But is something done with it? If it has no news value, then no one will likely do anything with it. Does it have a lot of news value? Than it will be distributed globally and it can go viral, so try to publish quality content.
News value can often be realized quickly if you do a good research that is relevant to your company and what is relevant to your target group. A lot of data is of course available and you can use it, but you will definitely have to do a bit of research yourself.
Getting Backlinks through good PR with news value costs a lot of time and energy, so do not think that you will achieve your goals with a single Press Release, or with a single piece of content publication. Even if your content brings quality to the table, it still is not guaranteed that you will have success.
WHAT IS A BACKLINK?
A backlink is a link from another website to your website. That other website apparently finds the information on your website important and that is why that link refers to the webpage on your website.
That is the classic explanation of a backlink and it is precisely this classic definition that is well received by search engines. But unfortunately the world of backlinks is not so rosy anymore.
Before we go further I can not deny that we also call these backlinks differently, such as internal links and outbound links. Well, internet marketers simply love variation.
BACKLINKS AND SEO
Why are backlinks important for the findability of your website? From the classical definition they give your website authority and relevance from a specific theme.
When a website is about a certain subject and that website gives a link to your website then it means that you are likely to provide floor or extra information about that theme.
No wonder that search engines like Google find that important. When a user searches for something via Google, Google wants to come up with the most relevant search results and apparently another website finds that you are relevant to a specific theme.
AND WHERE DID GOOGLE MESS UP???
When Google years ago indicated that the amount of backlinks to a website was the most important indicator of relevance.
The reaction of the market was then as short-sighted as predictable: “So you want backlinks, We will build tons of them!”. The result was a proliferation of backlinks through link building.
The problem was that Google meant the classic high-quality backlink and the market only remembered the word backlink.
A REALLY GOOD BACKLINK IS ORGANICALLY
That was and still is the view of Google and other search engines.
A truly high-quality backlink is provided from the giver (and not requested from the recipient) based on the extra information and relevance about a particular theme. Such a backlink is by definition not manipulative (because it is initiated from the giver) and the reason for the backlink is the extra information and relevance.
Such a backlink is in principle a real follow-up link that transfers the power of the giving website to the receiving website. But due to the overproduction of backlinks, the real backlinks have also become scarce.
FOLLOW AND NO-FOLLOW BACKLINKS
In the past, everything was simple, and it used to be a long time ago. Those are the 2 certainties of the internet. Similarly with backlinks.
A backlink was always a follow link until backlinks became dangerous, or rather, forward links had that potential.
But first let’s explain what a follow-link is. This is a backlink in which the PageRank and authority of the giving website is passed on to the recipient of the link. Actually it should be the same and there is nothing wrong with that.
But if that receiving party is a website of low quality, it can also be a problem for the giving party.
Perhaps the receiver of the backlink is involved with all sorts of manipulation techniques known under the name Black Hat SEO. Maybe strange scripts run on such a website or pop-ups are triggered. In short, as a reputable website you do not want to be involved with bad sites.
That is why the no-follow backlink has been introduced. With a no-follow link you do not report PageRank or authority as a website. You do get a link, but actually it does not count, to put it simply.
Most of the backlinks from reputable websites and blogs are now no-follow links (almost all of them), and we are back to that.
AND WHAT NOW WITH THOSE BACKLINKS?
HERE SOME SEO TIPS:
TIP 1: A GOOD BACKLINK GENERATES DIRECT TRAFFIC
Okay, then it’s just a no-follow backlink. But when the link is on the right targeted website, it generates good traffic to your website. And that’s what it’s all about. Google does not give you points for it, but you get what you want.
Place that no-follow link, but you will not lose it, provided you do it all proportionally. And that brings us to the next tip.
TIP 2: PLACING IRRELEVANT NO-FOLLOW LINKS
Nice all those blogs around your theme, but it’s really not a good idea to reply to every blog post with “nice article”. Search engines do not like too many backlinks created, for the simple reason that they find that a real backlink is given and not created.
TIP 3: FORGET LINK BUILDING. REALLY, STOP!
Making artificial links, especially quick and easy, that is the design of link building. Unfortunately, it does not work. In fact, it never works on the internet (but where does it work?).
Linkbuilding creates poor quality links from non-targeted or reputable websites that spread links like confetti from a carnival car.
Moreover, search engines do not like manipulation and active link building is manipulation at its best. Even worse is that it is so flashy.
Do not try to be smarter than your search engine, it can work in the short term, but the risk of a penalty is big. Do not do so.
However, a passive form of link building is a good option, but then we are not talking about link building as it is commonly used.
TIP 4: WHAT WITH YOUR FORWARDING LINKS?
If you have a website with a lot of traffic from various sources, then make sure that there are no-follow links. If you have a website within a specific market or target group with relatively little foreign traffic, then you may want to post a real follow link to another website.
No problem, but first think about it. Do you know the website, has this website really good targeted information to offer, then go for it.
Here’s where Consolety comes in help!
As you read above in this article you DO NOT want low quality backlinks from irrelevant sources. But you DO want do-follow links from relevant, quality websites.
Consolety works in such a way that it is analyzing each of your posts published while having the consolety plugin installed.
The consolety plugin makes a connection with an API with the consolety network.
Our algorithm than analyzes your content, it’s language, title, tags and categories.
Based on this information it will try to find a match. If there is a match with another publication done from another website, you will become automatically link-partners and have a DO-Follow backlink to the relevant post.
An example :
If you write a post about : “The top 10 Android Smartphones”
with the tags and categories : Android, Smartpones
And there is another user on the website who posts and article about : “The best Android smartphone, The Samsung Galaxy S9”
wit hthe tags and categories : Android, Smartphone, Galaxy S9
This means there is a match. And your post “The top 10 Android Smartphones” will automatically display a relevant content section under your post with the title and short excerpt to the post “The best Android Smartphone, The Samsung Galaxy s9”.
But how good is your algorithm?
Verry good, In fact, if there are 20 users in the same “niche”. And we detect that there are more relevant posts: Example : “The Best Android Smartphones of 2018”
with the tags and categories : Anrdroid, Smartphone, Galaxy S9, Samsung, iPhone
This means that This article is a better match with the post “The best Anrdoid Smartphone, The Samsung GAlaxy S9” As they have more relevant tags, categories and probably the keyword inside the content match more frequently than matching it with the post “the top 10 Android Smartphones”.
If there is no match, there never will be a “related content” section under your posts. Meaning we do not force irrelevant links and do not match you with someone if there is not a match. Keeping the network of value ot our users with only relevant, quality, backlinks.
Here’s an example of how the related content section looks like (there will be an update, so that you can style this section for yourself).